Brand reference

Grayline style guide.

The colors, type, and imagery that make the Grayline brand look like itself, on every page.

Palette

Color palette.

Concrete

#6E6E6E

Page background. Raw slab grey, the base everything else sits on.

Surface

#6B6B6B

Cards and panels. A half-tone deeper than the page for quiet separation.

Off-White

#F2F0ED

Primary text and reversed type. Warm white, like cured cement dust.

Burnt Orange

#D4622A

Primary accent. Oxide-stain orange for CTAs, rules, and emphasis.

Rust

#A8491C

Accent shadow. The hover and gradient partner to the burnt orange.

Type

Typography.

Syne

Display / headings

Spectral

Display headings are set in Syne, uppercase, tight and structural like formwork. Body copy is Spectral, a serif that keeps long passages readable and gives the brand an editorial, design-magazine voice. Three heading sizes, never a fourth.

Imagery

Imagery direction.

Architectural, Not Industrial

Photograph concrete the way a design magazine would: warm light, real texture, a clear focal point. Never a muddy job-site snapshot.

Polished concrete floor with reflections

Show The Finish

Favor images where the surface itself is the subject, catching light and revealing grain, aggregate, or sheen.

Honest Craft

Crew and process shots are welcome when they show real hands doing real finishing work, in hi-vis, on an actual pour.